HEATHER DIFIORE
My name is Heather, and I am a New York City-based graphic designer with a passion for fashion. While working towards my BFA in Graphic Design at SUNY New Paltz, I have had the pleasure of working as an in-house designer for fashion brands, such as Swarovski and Victoria's Secret Pink. I believe in the importance of graphic unity across branding, for both print and digital design, and work towards creating a clean and sophisticated design palette. I have a keen eye for creating impactful layouts with interesting typographic features that are successful across many platforms and can be transformed easily to fit a brand. I pull inspiration from luxury, minimalist design and when I’m not working, you can find me searching for new trends among high-end fashion magazines and websites.
RESUME
CONTACT
hndifiore@gmail.com
EDUCATION
SUNY New PaltZ
Sept. 2014 – May 2018
Graphic Design, BFA
3D Printing Minor
GPA 3.5, Dean’s List
SKILLS
Print and Digital Design
Graphic Production
Typography
Layout and Formatting
Photo Retouching
PROGRAMS
InDesign
Illustrator
Photoshop
Bridge
After Affects
EXPERIENCE
VICTORIA’S SECRET PINK / Associate Graphic Production Artist, March 2019 - July 2020
+ Worked on the ISS and Creative services team to create in-store signage and bulk deliverables
+ Worked on North American signage for Victoria’s Secret PINK stores, specifically for PINK Apparel and PINK Beauty
products
+ Worked alongside Art Directors for both Print and Digital creative, Marketing teams, and Copy teams to assure that all
creatives are aligned to both brand design and language
+ Aided in deliverable production for web-based creatives, such as creating GIFs for online advertising and providing
final assets for the digital flagship, VSPINK.com
+ Created print production mechanicals and prepares files for release to printers and vendor
VICTORIA’S SECRET PINK / Freelance Graphic Designer, Aug. 2018 – March 2019
+ Worked alongside the North American ISS and Creative Services team to create in-store signage and bulk deliverables
with a primary focus on International use for Canada and Puerto Rico, including signage for PINK Apparel and PINK Beauty
products
+ Worked with the domestic in-store signage team and Art Director to maintain integrity of the creative while adhering to
international language and price point changes
SWAROVSKI - NORTH AMERICA / Freelance Designer, Sept. 2017 – Jan. 2018
+ Works closely with the Account Manager and Graphic Designer on specialized projects pertaining to in-store and
out-of-home event and brand signage
SWAROVSKI - NORTH AMERICA / Graphic Design Intern, June – August 2017
+ Worked with the Account Manager and assisted the Senior Graphic Designer of the Corporate Creative Services (CCS)
Americas Team in creating print and digital design
+ Standard projects included working on graphic layouts for seasonal change-outs, instore print signage, promotional and
event signage, out-of-home advertisements and print material for other business departments of Swarovski North America
+ Created layouts adhering to specific Brand Guidelines
ROXANNE ASSOULIN / Freelance Designer, August – Nov. 2016
+ Aided in e-commerce collection releases
+ Maintained and update line sheets
ROXANNE ASSOULIN / Design Intern, May – August 2016
+ Assisted in the creation of portfolio books for application to the CFDA
+ Provided assistance in creating/updating line sheets for latest jewelry collections, including photographing and
retouching product images
+ Created of style templates to be used for product design and factory reference
+ Maintained all web content for e-commerce site and aided in online collection releases
+ Worked with Executive Designers on product packaging and label designs for new products